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Tuesday, July 9, 2013

"Since the 1980’s, financial institutions have been viewed as the most active corporate buyers of art (Martorella, 1990, p. 59; Wu, 2003, p. 225). (...) Many reasons can potentially motivate financial institutions to establish a collection. In view of the literature*, five principal dimensions were explored in the interviews: well being, education, brand image, corporate philanthropy and investment."

*na visão de uma literatura míope.

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